Seminar Agenda

Our Search & Social Seminar is a full day of expert advice and hands-on analysis on the core of internet marketing.

May 2, 2012 ― 8:00am - 5:00pm
8:00 ― 8:30am	Registration Continental Breakfast
8:30 ― 9:15am	Internet Marketing Strategy - John McDougall John McDougall will share insights garnered from 16 years of analyzing internet marketing trends that will help you build a better internet marketing strategy. Marketing options have changed radically and continue to evolve at a rapid pace. If you understand how to prioritize and how the various web marketing tactics go together, you can save yourself a lot of wasted energy. A sound strategy is essential in a world with reduced marketing budgets. This talk with help you be more efficient and avoid all too common pitfalls that even senior agencies, programmers and webmasters make. See John McDougall, in a recent live interview, with some essential tips.
9:15 ― 10:15am	Search Engine Optimization 101 - John Maher A discussion of the basics of Search Engine Optimization with lots of information on the latest trends and ranking factors including new methods of keyword generation, competitive analysis, content strategies, site structure and Google site indexing.
10:15 ― 10:30am	Break Beverages
10:30 ― 11:00am	Link Building Essentials - John Maher A discussion of types of links, how to get them, and how building great content is directly tied to link building, including the latest information on Google's fight against duplicate content and link farms. Review of what makes a link worthy blog post from SEOmoz. Basics of Online PR - Steve Swartz A discussion of good old-fashioned PR, including attracting links from journalists and bloggers, matching online media to your market, how to generate hooks that work and how taking your PR to the online world can boost your website's presence.
11:00am ― 12:15pm	Social 1: Facebook & LinkedIn - Paul Gillin Social Networks are a global campfire. They create connections that enrich personal relationships, enable group conversations and create platforms for common interests. They can be fantastic marketing tools, but only if you understand the culture and dynamics of the audience and can deliver value that builds relationships. This session looks at the two most popular social networks - Facebook and LinkedIn - and shows how each can be used to find new customers, energize existing ones and create word-of-mouth awareness about companies and causes.
12:15 ― 12:30pm	Morning Q&A
12:30 ― 1:30pm	Lunch
1:30 ― 2:00pm	Social 2: Twitter - Paul Gillin Twitter is still a mystery to many people. How can rich conversations form when people can only speak 140 characters at a time? The secret of Twitter is the activity stream. It's an endless flow of news, recommendations and observations that create endless opportunities for connection. You can find and engage with people on Twitter whom you could never reach by any other means, and it is arguably the world's best source of breaking news. This session explores Twitter's curious appeal and its value as part of your social media toolkit.
2:00 ― 2:30pm	Introduction to Content Marketing - Jimmy Craig & Justin Parker Types of online content (Blogs, video, infographics, Flickr, podcasts) Matching content to objective Tactics and costs
2:30 ― 3:15pm	Increasing Web Sales & Conversions - John McDougall & James Hall The two most critical elements to a successful site are driving traffic and increasing conversions. Unless your website is designed to convert, any traffic you get is wasted. Get on board with Google Analytics and A/B testing with Google Website Optimizer to squeeze more value out of your site. ROI & Conversions - Without solid analytics you can't gauge ROI. Learn to use science instead of guessing to create a site your customers will love. Goals & Funnels - Google analytics is free and powerful yet is useless if not properly utilized. Explore the essentials of doing a site audit, setting up analytics goals and funnels, and defining action items to improve your site. Don't get lost in the sea of metrics; these talks will teach you to uncover what matters most and use that knowledge to optimize your site more efficiently and effectively.
3:15 ― 3:30pm	Break Soda and Cookies
3:30 ― 4:15pm	Site Reviews - John McDougall, James Hall & Paul Gillin Dying to see what experts think of your site and strategies? In this interactive session we will pick half a dozen or so members of the audience who would like us to have a look at their live sites and campaigns. We will make comments on what we would do on first glance to change your strategy and improve your site/campaign.
4:15 ― 4:45pm	12 Tools for Search & Social - James Hall & Paul Gillin James Hall & Paul Gillin share some of their favorite tools for to help you be more productive at enhancing your search & social market. Examples of tools that may be reviewed are as follows: Keywordspy compete.com Copyscape Usertesting.com Seomoz site explorer for backlinks Clicktale Google Content Network Tool Searchenginereports.net / Ranking Manager Tweetdeck Social Mention Facebook Insights Wordpress Plugins