Search & Social Strategies
November 17, 2016
10:30am - 3:30pm
Learn why most search and social campaigns fail and discover strategies that actually work.
Authority marketing that positions you and your team as experts is THE secret sauce to online success...
Topics covered
- Paid Search: Search, Display, and Video
- Authority Marketing Roadmap
- Podcasting and Video Optimization
- How to Make Your Website a Lead Magnet
- Google Analytics and Tracking Authority Metrics
Experts in Search & Social
John McDougall
President, McDougall Interactive
John McDougall is the founder of McDougall Interactive and author of a college text book on digital marketing. His writing and digital marketing seminars have been featured in The New York Times, The Huffington Post, Forbes, HubSpot, Duct Tape Marketing, The National Law Review and more.
John’s award winning book, Web Marketing On All Cylinders is available for sale on Amazon.com.
John and his agency are elite Google partners and have been invited; all expenses paid, to Google headquarters in 2012, 2013, 2014 and 2015.
Having provided Internet services full-time since 1995, John was among the first to implement search engine optimization.
His latest venture is www.authoritymarketing.com
See John McDougall speak at Harvard & Brandeis
About McDougall Interactive
Founded in 1995, McDougall Interactive is a full-service Internet marketing agency that believes a comprehensive strategic plan is the key to success. Our method is simple: we stay ahead of the social media and SEO curve so our clients’ web sites are always in the top search engine results and their brands are consistently generating buzz. McDougall Interactive employs a talented team, including specialists in search engine optimization, paid search, PR, and social media; published writers and prolific bloggers. These industry thought leaders work together to help your business generate more leads and sales by increasing inquiries and conversions.
Sample Video from Past Seminar
John McDougall discusses the major players on the web, their staggering statistics, and how to leverage them to market your business on the web.
