Search & Social Experts
Our team of presenters will cover a full range of search engine and social media marketing topics.
President, McDougall Interactive
John's writing and digital marketing seminars have been featured in The New York Times, The Huffington Post, Forbes, HubSpot and more.
John has been helping companies like Arrow Electronics, MIT, Phillips Medical, BankFive, Pierce Atwood Law Firm and hundreds of others improve their SEO/website marketing for over two decades.
Having recent client success stories such as bank5connect.com that has been voted the 2nd best online only bank and being asked to write for the National Law Review, John has successfully refined his client focus and thought leadership.
Originally a media planner (1994), at McDougall Advertising the sixth largest advertising agency in Massachusetts, he was asked to head the Interactive Division during the dot-com boom (1995).
With a background in music and the arts, he enjoys the blending of art and advertising. Having provided Internet services full-time since 1995, John was among the first to implement search engine optimization.
John's award winning book, Web Marketing On All Cylinders is now available for sale on Amazon.com and is published by Intera Press. It is also used as a college text book at two colleges. He is also on several digital advisory boards for schools such as Brandeis and North Shore Community College, where he is a popular speaker.
John and his agency are elite Google partners and have been invited; all expenses paid, to Google headquarters in 2012, 2013, 2014 and 2015.
With a background in ripping guitar riffs in rock bands and selling fine art, he enjoys the blending of art and advertising. Having provided Internet services full-time since 1995, John was among the first to implement search engine optimization.
John's book, Web Marketing On All Cylinders is now available for sale on Amazon.com and is published by Intera Press.
John's latest venture is authoritymarketing.com, which promotes the idea of thought leadership being central to modern marketing.
Connect with John via Twitter: @Mcdougalljohnd
Director of Interactive Marketing Services, Analytics & Reporting, McDougall Interactive
John has extensive computer experience and a background in business and radio advertising. He got his Search Engine Optimization training from nationally-recognized internet marketer Bruce Clay, and has been working in the Internet Marketing industry since 2005. John stays up-to-date on his SEO skills with regular attendance at Search Engine Strategies and SEOMoz Pro Seminars, and has spoken on SEO at Salem State College and the North Shore Business Forum. At McDougall Interactive, John acts as the lead strategy and technical executive for all search accounts. In his spare time, John enjoys spending time with his wife and four young children, and is also an accomplished musician, playing piano, saxophone, guitar, and the occasional Irish whistle.
Google AdWords Sr. Agency Development Manager, Google
Senior management sales professional with a proven record of identifying and assessing revenue opportunities and exceeding sales quotas. Background includes sales management, training, extensive inside and outside sales experience, strategic planning, marketing and business development. A dedicated and enthusiastic leader with a strong reputation for developing mutually beneficial relationships and positive interaction with all levels of organizations. An innovative thinker who brings a creative approach to all business situations to ensure maximum revenue performance..